Summer can be a scary time for many Christian administrators, principals, and teachers, even board members: •Will we have enough students to retain all our teachers? •Will we have to break a teacher’s contract? •Will we have to combine classes?•Will we have to embark on an emergency fundraising campaign?•Will our enrolled parents panic?If you need to take immediate action, GraceWorks’ summer marketing program is for you!
Powerful tools to add 5 – 12 students to your fall enrollment.
NEW!Introducing GraceWorks “Win One with the Dripper” (WinDrip) program.Based on our expensive experience and research in Christian education, GraceWorkis has a prepared a series of weekly emails for your prospects designed to move them to ACTION.Using MailChimp’s “Forever Free” mailing program, GraceWorks’ staff imports all your warm leads, and brands the emails with your logo and school information. You provide the names, we set up it completely, and you manage it.As an additional bonus, WinDrip includes three of our best promoter mailers to encourage more precious word of mouth referrals.
NEW!Introducing GraceWorks “Win ‘Em Big Six” (WEBS) LibraryGraceWorks’ collection of nearly 300 articles, webinars, excel spreadsheets, and financial resources developed over the last 10 years working exclusively with nearly 500 schools. Over 70 hours of training and 1500 pages of resources, all organized by the essential “big six” necessary to grow a Christian school:1.Retain more students2.Close more leads3.Generate more leads4.Marketing Financial Aid / Tuition5.Effective Branding6.Program QualityGraceWorks WEBS Library is based on the strategies and tactics of Marketing Christian Schools: The Definitive Guide (included!) used by over 2,000 schools, with an estimated readership of over 10,000 Christian school leaders. NEW!All Summer Marketing resources gathered together, in one place, for easy and immediate access!NEW!Preview GraceWorks’ Marketing Library Here!Best of all, the Summer Marketing Bonanza gives you access to ALL RESOURCES in the library for 12 FULL MONTHS! This includes all new resources developed during that time.
Power Summer Marketing Training
Delivered live by GraceWorks’ President Dan Krause (and available by recording), GraceWorks’ state of the art thinking on crucial summer marketing topics:•The overall summer marketing program•Shepherding strategies to increase retention•Follow-up strategies for warm leads•Website tune-up: calls to action •Implementing financial aid as a marketing weapon•Implementing Full Pay Equivalent financial management]And that’s just in the month of June alone!Over a dozen hours of LIVE training, all devoted to the highest payoff strategies for increasing your fall enrollment. Includes interviews with Principals, marketing professionals, with many practical examples.Plus – an entire summer of Ideas of the Week, and Marketing Manager’s Memos, all related to effective summer enrollment and marketing!
Dan Krause - Summer Marketing Trainer
Dan Krause has served non-profit organizations as a leader, fund raiser, and marketer for 30 years. Before founding GraceWorks Ministries in 2000, Dan served mission agencies including New Hope International, The Mustard Seed, and the AD 2000 and Beyond Movement. Between book projects and marketing coaching program development, Dan has written over 1,500 pages on marketing a Christian school. He coaches Christian schools extensively, typically 25-35 hours a week. A warm, friendly, passionate, and occasionally humorous speaker, Dan has spoken at numerous school association meetings (ACSI, NCEA, ELEA, LCMS, NAUMS, Van Lunen, NAD). He typically travels to 25-30 Christian schools per year, conducting on-site seminars.Dan studied research and statistics in the Ph.D. educational program at the University of Colorado, has a cum laude Masters from the School of World Missions, Fuller Seminary (leadership, church growth), and a summa cum laude Bachelor’s degree from Concordia University, Seward, Nebraska (sociology, psychology).
Individualized Coaching Instruction
Three 1-hour individual coaching sessions with one of GraceWorks’ experienced marketing coaches:
Amanda K Barry - Summer MarketingConsultant
Amanda comes to GraceWorks with a strong background in marketing, growth consulting, event planning, and fundraising. Working part-time at Treasure Valley Christian school in Ontario, Oregon, in Oregon’s poorest county, Amanda nearly doubled enrollment in the first year, and more than doubled fund development results.A former bank manager, Amanda brings a wealth of widom on community networking and public relations, and is an exeplar of a guerrilla marketer - someone who well knows how to get great results “on the cheap”.
Simone Frederick - Summer MarketingConsultant
Simone Frederick brings many years of admissions, marketing, administrative, and project management experience in the educational, corporate, and non-profit sectors to the GraceWorks team. She is a skilled event planner with events that include fundraising galas, education meetings and seminars, volunteer banquets, walk/run-a-thons, and even community carnivals. She also has a background in development and writing. Simone enjoys using practical, yet creative, ways to assist organizations with their growth goals. Wayne P. Baker - Summer MarketingConsultantMr. Baker has been a consultant for more than forty years, helping Christian schools with planning, transition, with financial advice, and helping start several schools. He recently developed a leadership inventory, the Dimensions of Leadership, to evaluate effectiveness in school leadership. He uses the inventory in his unique leadership coaching program.Areas of expertise - financial management, board governance, leadership coaching, trouble shootingPlus 1 hour each for three orientation calls:1.Overall orientation to the entire Summer Marketing Bonanza by your coach2.Orientation to the WEBS Library by the WEBS Librarian, Amanda Barry3.Pre-implementation WinDrip orientation with WinDrip Coordinator Simone Frederick4.Post-implementation WinDrip training, again with Simone Frederick
The Bottom Line is Your Bottom Line
GraceWorks’ Summer Marketing Bonanza is our most aggressive effort to increase your ‘16/’17 bottom line by a dozen or more students – with tens of thousands of dollars in new revenue.All for less than $2000!
Risk Free, Money Back Guarantee:
If, this Christmas, you and your coach agree that you really ENGAGED with the program, and you are not delighted with our program … … then we will cheerfully refund your money – every penny. You have nothing to lose! (Except students you presently do not have!)