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Marketing Christian Schools: The

Definitive Guide

Volume1 — Essentials

© 2006

By Dan Krause and Bob Rogalski

625 pages $109 + Shipping The only comprehensive and cutting-edge marketing guide written specifically for Christian schools.  Achieve financial stability and excellence in your Christian school! Over 600 pages in 9 hard-hitting chapters, including dramatically increasing your word of mouth effectiveness … program and price     … research … promotions and materials … and a complete      strategy for the internet. Request your FREE CHAPTER: "Increase Your Word of Mouth Effectiveness" in the form to your left. For both beginners and experts. Covers all the basics in depth, plus essential advanced topics such as increasing word of mouth referrals and how to effectively use the internet. A practical, fresh approach. Thoroughly researched, incorporating the latest marketing research on branding, promotions, public relations, and parental satisfaction ... plus much more. 100% guaranteed for one full year. Read and study the Guide. If you are not fully satisfied, return it, and GraceWorks will cheerfully refund your money within 365 days of receiving it. Over 150 practical principles, 95 detailed ideas, and dozens of samples. Based on five decades of collective, hands-on experience, and over a thousand hours of research. A tremendous time-saver for busy principals and administrators who need state-of-the-art help on how Christian school marketing must change to reflect today's increasingly difficult environment. A must read for Christian schools who are struggling ... or start-ups ... or Christian schools seeking to move to the next level of effectiveness. 

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About the Authors

Bob Rogalski, M. Ed. is widely known in Lutheran circles for his practical and pioneering work to help Lutheran schools increase their annual fundraising results and overall marketing effectiveness.  Founder and President of the Lutheran Development Center, Rogalski has consulted with hundreds of schools over a 30-year education career in both Administration and Development. Bob's specialties are Christian School Start-Ups, Development and Fundraising, Administration, Marketing and Enrollment. Dan Krause, MA. Innovator and Developer — those two words best describe GraceWorks' Founder and President. Dan Krause has served non-profits his entire 23-year career, including 17 years of full-time fund development, 15 capital stewardship campaigns and over $21 million raised. Krause started working professionally with Christian schools in 1988, and has served Evangelical, Roman Catholic, Episcopal, and Lutheran schools. In the mid 1990s, Krause co-developed the award-winning "Tell-It" media kit for churches and schools of all denominations to bring their stories to media, particularly local television news. Dan's life purpose is to help young people become world-changing Christian leaders for the increasingly challenging world of tomorrow. One of the best ways to do this is help Christian schools operate effectively. He credits his father, Gene, an often frustrated School Board member, for instilling his deep love of Christian schools.  Krause's areas of expertise include Capital Stewardship, Non-Profit Capital Campaigns, Feasibility Studies, Major Gifts, Marketing and Leadership Renewal.

The Guide Will Include Three Upgrades:

1. Team Upgrade — Gives you the entire manual in e-book form, with copyright permission to print up to 15 copies — one copy for every member of your marketing team.  Plus, all major action steps advocated in the Guide have been put into Microsoft Project format. This allows you to easily assign action steps to various members of the team and monitor progress. And, you can easily change the dates of all activities to reflect your own circumstances. (Note: Microsoft Project is not included. However, non-profit Christian schools can purchase Microsoft Project for approximately $90 from Consistent Computer Bargains.) 2. Electronic Samples Upgrade gives you the files for all forms in their "native" format, either Microsoft Publisher, Word, or Excel. Much quicker than retyping! 3. Updates Package -  provides you with our upgrade bundle of new samples, ideas and principles since the initial publication of the first edition in 2006.  Also includes the draft of our new "Enrollment Closing" chapter. During the limited introductory period, you can purchase, risk-free, both Marketing Christian Schools: The Definitive Guide, Volume 1: The Essentials and all upgrades at savings up to 40%.

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Item Description & Purchase
Marketing Christian Schools: The Definitive Guide - Volume 1 - Essentials 9” x 12” manual, includes all principles, ideas, and samples in paper format - Only $109 (USA) and $124 (International)  - plus $20 shipping and handling
Enhance the value of your guide with a team upgrade.  (Note: Available only with purchase of the Markting Guide first.)
Best Value: Order everything together and save an additional 10%!
Full One Year Guarantee If for any reason you are unsatisfied with the Guide or any of the upgrades, simply return them for a full refund within 365 days, no questions asked.
Marketing Christian Schools: The Definitive Guide-V.1-Essentials
 Team Upgrade - PDF ebook of the manual with copyright permission to print the book for up to 15 members of your school’s marketing team plus the aciton steps in the manual in Microsoft Project format - $25 (Incredible Value!)
Electronic Samples -  Electronic Samples -  All samples in ready to use "native" format (MS Publisher, Word, and Excel) - $25 - pays for itself - saves dozens of hours of re-typing and layout.
Updates Package - Dozens of new principles, samples, and ideas.  Includes the draft of our new ‘Enrollment Closing” chapter. - $25
The Marketing Guide + All Three Upgrades - Now, for a limited time only $165 (USA) and $180 (International)  - plus $20 shipping and handling.
The Marketing Guide + All Three Upgrades
•	Thoroughly Researched , New & Fresh •	Answers Your Burning Questions •	Based on Today’s Challenges •	Easy to Understand •	Best Marketing Thinking Available •	Over 150 Principles for Success •	Plus 95 Detailed ideas •	Plus 44 Real-life Samples •	Available in Microsoft Project Format •	Quarterly Updates
Chapter 1 - 85 Pages Get Organized and Get Help: Marketing Calendar and Task Force Why the marketing calendar starts in December ... or even November Marketing a Christian school ... when you're broke Allocate funds to marketing thoughtfully ... when you're not Why the lazy days of
summer aren't so lazy after all How to market a Christian school ... without doing all the work yourself Includes: Sample Marketing Plan and Budget